Globalgiving and environmental study of the organization Essay

Globalgiving and environmental study of the organization - Essay Example The present study focuses on an analysis of the environmental factors associated with the registered charity thus studying its strengths, weaknesses, opportunities and threats and realizing the competitive advantage of the organization in regard to its objectives and goals. In order to develop plans for any new project, or business and for the purpose of its marketing, often the need for a charity might occur. In such cases, registered charities are essential for the purpose to be fulfilled. Globalgiving is one such registered charity organization that allows the donation from donors in different projects as well as assist in the initiation of new projects across the US and the UK. The Globalgiving provides with the opportunities of getting connected to large number of donors as well as project initiators thus enhancing the chances and of the project or the business to reach out in the public. Through Globalgiving, the new projects have the opportunity to present their ideas and caus es behind along with contribution from the different donors for the successful achievement of the plan. In other words, new plans get the opportunity to raise funds by presenting their thoughts and participating in the challenges as organized by the organization. The micro environment factors associated with an organization include its customers, employees, suppliers, competitors, shareholders as well as the media. As far as the Globalgiving charity organization is concerned, the most effectively working factor is an excellent team. The organization believes in hiring people who are ardent and committed to their work. The purpose of the organization is to consider all the new and good plans for the achievement of a better world to live in. The team is accordingly worked out thus accepting and supporting the new and exciting plans for the common masses, as proposed by different individuals or groups (Our team, 2011). In regard to the customers and suppliers of the organization, it ca n be obtained that Globalgiving efficiently brings in the connection between the individuals or groups who are interested to donate for the causes and those who come up with the new plans and projects to be listed in the charity (How Globalgiving works, 2011). The macro environmental factors can be understood to be associated with the political, economic, social, technological, environmental and legal implications as reflected by the charity organization. As far as the Globalgiving charity is concerned, it can be realized that the organization has created a position of its own in the industry thereby having donors and new projects listed for its website. Its tendency of welcoming new plans can be understood to have a positive effect on the society as well as the economic conditions of business in a country. However, in this context it can also be stated that success of the organization and support of the new plans might be expected to create newer competitors for the charity organiz ations. In regard to Globalgiving as well, several other registered charities are available across the US and the UK