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THE HONEST WHORE Essay Example For Students
THE HONEST WHORE Essay A monolog from the play by Thomas Dekker NOTE: This monolog is republished from The Chief Elizabethan Dramatist...
Monday, May 25, 2020
Technology s Efficiency Footprint On The Healthcare World...
Technologyââ¬â¢s Efficiency Footprint on the Healthcare World Technology is essential for improving the efficiency of todayââ¬â¢s healthcare world, and to continue the advancement of the processes involving patientsââ¬â¢ care. In fact, according to Dr. John Haughom, senior advisor of Health Catalyst states, ââ¬Å"Over the past several decades, thanks to improved diagnostic and therapeutic options, healthcare has experienced an explosion of innovations designed to improve life expectancy and quality of life.â⬠In other words, technology is rapidly changing the healthcare world, whether the change is causing a good or bad effect on the methods of healthcare, as technology progresses the healthcare world must follow. Although, technology can cause small dilemmas in the healthcare world, for example, malfunctions, unreliability, and security breaks; it is capable of improving the healthcare world by providing electronic patient records (EPR), patientââ¬â¢s satisfaction, and increase accuracy within a hospital. Technology has proven to be an important player in furthering a hospital into the challenging game of becoming successful, and innovated. Computers are a form of technology that has the potential to cultivate the healthcare world by increasing productivity of healthcare providers. Computers are not the main source of productivity, it is what computers are capable of storing that makes them essential to healthcare. Computers have the ability to hold multiple databases on their hard drives,Show MoreRelatedCase Study : Glaxosmithkline ( Cosmetics Soap And Other Detergent Manufacturing1729 Words à |à 7 PagesGlaxoSmithKline (enamel protectant toothpaste) Industry Label: Soap and Other Detergent Manufacturing Industry NAICS code: 325611 Company Ticker Symbol: GSK Stock Price (03/28/15): $46.59 QUESTION 1: Identify the firm s apparent current mission. Then briefly review the firm s current objectives and strategies. ââ¬Å"The business is focused around the delivery of three strategic priorities which aim to increase growth, reduce risk, and improve our long-term financial performance. These prioritiesRead MoreCase Study : Investing Of Responsible Growth Essay1336 Words à |à 6 Pagesexceed in expectations the development of energy efficient activities. Greenfield and Brownfield expansions are the planned systems to guarantee growth. Initiatives â⬠¢ Enhancing material efficiency and process/equipment productivity, backed by pollution prevention practices, as well as adoption of cleaner technologies for Brownfield projects â⬠¢ Conserving resources, minimizing and recycling wastes, with systematic collection of scrap, which is then subjected to safe storage/disposal and re-use â⬠¢ ImplementingRead MoreSiemens : A Leading Supplier Of Systems For Power Generation Essay1084 Words à |à 5 PagesSiemens is a German global conglomerate corporation, based in Munich, Germany. Europeââ¬â¢s largest technology conglomerate has been founded in 1847. It is specialized in electrical engineering and electronics. (Siemens, 2015). Siemens is one of the largest pioneers in producing energy and resource-reservations technologies. Siemens is a leading supplier of systems for power generation and transmission as well as medical diagnosis. Siemens operates in around 190 countries and generally 285 productionRead MoreInternational Business Machines ( Ibm )1440 Words à |à 6 Pagesmainframes), the company s information technology, business services, and software units are now among the largest in the world. While it has moved from hardware to a large degree, the company maintains its industry-leading enterprise server and data storage products lines.â⬠(Internatio nal Business Machines Corporation). Any general business activity is industry, in IBM they have a variety that they have under industry and here are some of them: Aerospace and defense: technology and consulting forRead MoreOverpopulation And Resource Conflict And Allocation1741 Words à |à 7 Pagescondition in which the existing human population exceeds the carrying capacity of Earth. Since the Bubonic plague in the 1400s, Earth has undergone a constant rate of increase of the worldââ¬â¢s population, primarily caused by growing innovations in technology, better medical services, immigration, lack of family planning, and an unbalanced birth and death rate. The consequences of overpopulation include reduction of natural resources, conflict and wars, rise in unemployment, and high cost of living,Read MoreThe Application of Biotechnological Tools1775 Words à |à 7 Pagesfact cannot be subjugated that the application of creative biotechnological tools are indeed a blessing in disguise for the entire humanity. As per the researchers conducted across the world there are approximately 250 healthcare products that are devised on biotechnological foundations. Apart from them the medical world is blessed with the vaccines and the precautionary medicines that are serving to help the humanity in a positive constructive manner. One cannot assert that the science and rationaleRead MoreGeneral Electric As It Became One Of The World s Leaders1275 Words à |à 6 Pageshousehold appliances to medical imaging, business and consumer financing and industrial products. The Company operates its segments through its eight businesses, based on the markets they serve: Power Water, Oil Gas, Energy Management, Aviation, Healthcare, Transportation, Appliances and Lighting, and GE Capital. The Company operates in approximately 175 countries. It was in 1878 where Thomas Edison founder the Edison Electric Light Company. It was at this time where Thomas Edison invented the incandescentRead MoreLeading on from the N ational Biotechnology Policy in Malaysia947 Words à |à 4 PagesProgramme (BTP) intensifies the nationââ¬â¢s transformation to a global high-income country. ââ¬Å"The National Biotechnology Policy was launched in 2005; its nine thrusts include 1. Agricultural: Enhance the value creation of the agricultural sector, 2. Healthcare: Commercializing the discoveries of the agricultural sector, 3. Industrial: Increase opportunities for bioprocessing and bio-manufacturing, 4. Research and Development: Establish Centres of Biotechnology Excellence, through research and developmentRead MoreResearch On Cancer1316 Words à |à 6 Pages(Moved up) Historically cancer research has focused on finding ââ¬Å"a cureâ⬠for what has been thought of as a single disease with rogue cells dividing madly, but research and technologies have exposed how complex cancers really are with intricate genetic differences demonstrating patients are much less alike than we once thought. Genetic and environmental facts have provided myriad different tumor types with unique biological pathways insights. As immuno-oncology takes the spotlight in cancer therapeuticsRead MoreThe Importance Of Immuno-Oncology1344 Words à |à 6 PagesAs immuno-oncology takes the spotlight in cancer therapeutics and pharma companies race to develop new treatments, improvements in the detection of cancers may be just as impactful. Liquid biopsies, top ten technology MIT Technology Review 2015 breakthroughs, are diagnostic tests to detect cancer biomarkers in the blood, urine, and now saliva. Liquid biopsies have been recent blood based tests that analyze circulating tumor DNA (ctDNA) or circulating tumor cells (CTCs) in lieu of the standard tissue
Friday, May 15, 2020
The Pro-Life Movement An Analysis of an American Phenomenon
The Pro-Life Movement: An Analysis of an American Phenomenon The debate on the issue of abortion began with a Supreme Court ruling in 1973, overturning the previous American policy of banning abortions. At the time of this ruling, it was believed by President Nixon that banning abortions was not necessarily the wisest course of action, due to different circumstances of pregnancy, such as pregnancy resulting from rape, or the ability to for a doctor to see whether a child is developing in a healthy manner. The paper will analyze this issue with a focus on the pro-life movement, and will detail how this movement began, how it has grown and how it continues to affect American society. In the 1970s, sonograms and other related technology gave doctors unprecedented abilities to plan pregnancies with mothers, and to take into consideration factors which could never before have been considered, such as whether parents wanted to continue with a less than perfectly healthy baby. This technology, with specific focus on the latter type of a life-changing decision was contested by many religious groups and in particular Catholic groups because these groups believed that the period of pregnancy is governed by God, and that it is against Gods wishes to end a life that He had just brought into the world. The other component of this pro-life policy is the idea that all humans deserve a chance at life, and that the process by which women became pregnant and the special needs of aShow MoreRelatedA Better Option Cultural Unity Essay1244 Words à |à 5 Pagesindividualistic approach. Hence, people always interact with each other in order to ameliorate their circumstances over the time. This phenomenon is called globalization that is a social process involving creating new and multiplication of existing social networks and activities by intensifying interaction and interdependence between agents (Steger 9). As a social affair or a phenomenon globalization is more than a reconfiguration of the world-economies which the pressures on all governments to open their bordersRead MoreThe Debate Over Death Penalty1618 Words à |à 7 Pagesdeath penalty today is a popular topic for numerous public and scholarly discussions. The death penalty has a long and distinguished history in the United State s, as it has been around in some formââ¬âeither official or otherwiseââ¬âsince the beginning of American society. America originally adopted the British justice system, with hundreds of crimes being punishable by death. Slowly but surely, states began to eliminate the number of things that could lead to the death penalty. Likewise, new methods wereRead MoreThe Effects Of Technology On Eating Disorders2029 Words à |à 9 PagesTechnology on Eating Disorders An eating disorder is categorized by unusual eating patterns that attempt to fulfill a psychological void that forms over time. An estimated 30 million Americans suffer from a clinically significant eating disorder, 20 million being women and 10 million being men, at some phase in their life. Hospitalizations for eating disorders have also risen a significant amount. There were 29,533 hospital stays in 2008-2009 for patients diagnosed with any of the various types of eatingRead MoreThe Travails of Nike1390 Words à |à 6 PagesCurrently their brands include Nike Golf, Nike Pro, Nike+, Air Jordan and Nike Skateboarding, while their subsidiaries are Cole Haan, Hurley International, Umbro and Converse. During this stage, the Nike brand has become so strong as to place it in the list of recession-proof consumer branded giants, in the company of Coca-Cola, Gillette and Proctor Gamble. * Marketing Marketing is an important component of Nikeââ¬â¢s success. This number one American athletic shoes manufacturer, through its marketingRead MoreThe Prevention Of Natural Disasters1742 Words à |à 7 Pagesinterventions can effectively help them alleviate or avoid disaster risks to themselves and/or the supporting physical, economic and social bases of their livelihoods Natural hazards are not by definition disasters. It is the adverse impact of the natural phenomenon on peopleââ¬â¢s lives, their vulnerability to the hazard and their inability to cope that creates a disaster. (UNicef). In other words, disasters occur when hazards meet vulnerability (8 wiki Crisis ). There is more evidence that natural hazards affectRead More`` This Changes Everything : Capitalism Vs. The Climate ``1799 Words à |à 8 Pagesconflicts and problems of the present. A challenge of which implications are of immediate effect ââ¬â alarming presumptions of scientists presented in the book are becoming a reality in 2017 (Galeon Caughill, 2016). The author does not discuss the phenomenon of the greenhouse effect or climate change. The book contains a rich bibliography designed to support the thesis that it contains, covering dozens of pages, relating the reader to various reports and research results on the topic. However, issuesRead MoreWhy Did The Black Lives Matter Movement Begin? How Did It Come About?2032 Words à |à 9 PagesWhy did the Black Lives Matter movement begin? How did it come about? Is systematic oppression towards blacks a real enough issue in the United States in order for them to raise concern? Along with police brutality? And discrimination? They simply cannot just be made up concepts. For that reason, Black Lives Matter was coincidentally created. Black Lives Matter is a social movement that desires to bring attention that black lives matter, too. I believe the movement wants to acknowledge that blackRead MorePros and Cons of Globalization2741 Words à |à 11 PagesPros and cons of globalization Department: International Management Lecturer: Prof. Dr. Henkel and Prof. Dr. Perlitz Name: Shi Zhun Student ID: 1223396 Date: 29/Oct/2008 Table of Contents Page Number 1. Summary...â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦...â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦...3 2. Introductionâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦4 3. The definition of globalizationâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦...........4 4. Economic growth (pros and cons)â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦..5 5. Worker (pros and cons)â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦..7 6. Consumer (pros andRead MoreA View from the Bridge: Story of a Brooklyn Longshoreman6101 Words à |à 25 Pagesperiod of A View from the Bridge, spanning from 1947 to 1956, straddles and absorbs a host of major ev ents both on the national landscape and in Millerââ¬â¢s own life. In his autobiography, Timebends: A Life, Arthur Miller defines the trajectory of this turbulent chapter of his life that began with his curiosity in a new longshoremenââ¬â¢s movement trying to clean up the corruption on the Brooklyn waterfront: Out of it would come a movie script (never to be produced); a play, A View from the Bridge; andRead More Romanticism in European Art and Culture Essay2490 Words à |à 10 PagesOf all the movements in European art, Romanticism has by far the most difficult origins to pinpoint due to the broadness of its beginnings, artistic expressions, and time frame. Inspired by ââ¬Å"nature, an awareness of the past, a religious spirit, and an artistic idealâ⬠(Barronââ¬â¢s 6), Romanticism is one of the most significant influences on European culture. By looking at modern paintings, we can see the influence Romanticism has had throughout the generations. With Romanticism, artists have been able
Wednesday, May 6, 2020
The Ethical Dilemma With The Code Of Ethic - 1352 Words
Many therapist have encounter situation that causes them to be in an ethical dilemma. However, when a situation such as accepting gift from client can turn into something different. When it comes time to terminate a client some clientââ¬â¢s may feel a sense of generosity or appreciation for the therapist work. At this point and time, some clients, may show their appreciation towards their therapist with a gift. Some may said that this is something that is completely harmless and that there is no need to be concern. However, many do not understand the ethical dilemma when receiving a gift from their client. In this paper I will further discuss the ethical dilemma and work through the code of ethic to explain my stance. A Background on the case I am writing about is, - John is in therapy with you and has been diagnosed as having Post Traumatic Stress Disorder. He is thirty-five and has a history of sexual and emotional abuse, by both his father and step farther. John was closet to his grandmother, whom happen to past away. John wants to give his therapist some of his grandmother belongings. Although the therapist mention that she is unable to accept gifts, John disregard her remarks and brings in several items for his therapist to choose from. Therefore, the ethical dilemma in this case, is John wanting to give his therapist gift and whether or not she should accept these gifts. In order for me to further explain the problem in this situation with John and his therapist, I willShow MoreRelatedThe Ethical Dilemma Of The Law Enforcement Code Of Ethics1309 Words à |à 6 PagesAbstract An ethical dilemma is an intricate situation that in most cases involves a mental conflict between moral obligations, in which to observe one would result in disobeying another. Tony, do not get Johnny in trouble.â⬠The first order given to Tony Denardo by the sergeant is going to be the most significant, life-changing order that was given; unfortunately for Johnny the order was ignored. Throughout the scenario, there are instances where Tony takes Johnny under his wing and teaches him byRead MoreEthical Values in Social Work Essay example1381 Words à |à 6 Pagesvalues and ethical dilemmas What are values, ethics, ethical dilemmas and a code of ethics? Values relate to principles and attitudes that provide direction to everyday living. Values also refer to beliefs or standards considered desirable by a culture, group or individual (AASW). Similar to values, but slightly different, ethics means a system of beliefs held about what constitutes moral judgement and right conduct, they are moral principles (rules, guides) (AASW). So an ethical dilemma is thenRead MoreEthics Code Of Professional Ethics980 Words à |à 4 Pagesarticle reviewed was Possible Ethical Issues and Their Impact on The Firm: Perceptions Held by Public Accountants. The abstract demonstrates the importance of AICPAââ¬â¢ ââ¬Å"Code of Professional Ethicsâ⬠and its components, and the influence of management perceptions on firmsââ¬â¢ ethical environment (p. 919). Introduction. The authors study business ethics, compliance with ethics code, ethical issues, and ethical behavior of company management. The researchers concern with ethical believes of company employeesRead MoreDecision-Making within the Healthcare Industry: The Importance of Individual Ethics949 Words à |à 4 PagesIndividual ethics are important in decision-making within the health care industry. One of the main reasons for that is because often ethical dilemmas occur at lower decision-making levels, and this means that the decision is being made by one person, facing a difficult situation that must be resolved quickly. Another reason that individual ethics are important in health care is that often a manager is unaware that there is an ethical dilemma. Thus, by failing to recognize the ethical dilemma, the managerRead MoreEthical And Ethical Principles Of Psychologists And Code Of The American Psychological Association923 Words à |à 4 Pagesthe conflicting area in regards t o legal proceedings and ethical constraints that I might have to encounter as a psychologist. Psychologists follow a set of standardized codes derived from the Ethical Principles of Psychologists and Code of Conduct of the American Psychological Association (APA). Relying on these codes allows psychologists to make reasonable efforts to resolve an issue without violating ethical standards. If the ethics code establishes a greater standard of conduct than what is requiredRead MoreProfessional Ethics : My Professional Ethical Model1388 Words à |à 6 PagesProfessional Ethical Model Heather Youngs Eastern Washington University My Professional Ethical Model I have reviewed a few ethical models in formulating my own for my professional counseling practice. I first checked the American Counseling Association (ACA) Ethical Model, as well as the American Mental Health Counselorââ¬â¢s Association. I found the ACAââ¬â¢s model to be very helpful in determining what facets and perspectives a counselor would utilize to examine an ethical dilemma with potentialRead MoreEthical Decision Making Model Analysis797 Words à |à 4 PagesEthical Decision Making Model Making sound ethical decisions require an intentional process that utilizes thoughtful reflection, supervision/consultation, and action. Many ethical decision making models exist and the seven-step model introduced by Forester-Miller and Davis (1996) is a succinct amalgamation of these earlier models. The model by Forester-Miller and Davis (1996) follows seven progressive steps: (a) identify the problem, (b) apply the ACA Code of Ethics (2014), (c) determine the natureRead MoreCase Study Analysis996 Words à |à 4 PagesEthical Case Study 2: Sally Goes to School Shanda Woody Montreat College Ethical Case Study 2: Sally Goes to School A fundamental aspect of ethics in counseling is the right to informed consent. Informed consent reflects respect for the client as an individual and promotes self-governing during the counseling process (Pope Melba, 2011). The American Counseling Association Ethical Decision Making Model provides counselors with aRead MoreEthical Issues Faced by the Accountancy Profession Essay1747 Words à |à 7 PagesEthics plays an essential and integral part in the accountancy profession. Professional conduct plays an important role in establishing public trust in financial reporting and business practise. Yet this can and has come under threat when clients and employees are exposed to the risk of fraud when accounting ethics are not adhered to. Codes of ethics are adopted to ensure the reliability, comparability and integrity of financial statements. Ethical standards exist to safeguard the fundamental principlesRead MoreMy Professional Moral Compass730 Words à |à 3 PagesRunning head: MY PROFESSIONAL MORAL COMPASS My Professional Moral Compass Pamela Chesnut Grand Canyon University Ethical Decision Making in Health Care NRS 437V July 26, 2012 My Professional Moral Compass A professional moral compass is something everyone has and lives by. It helps assist in making decisions and is based on morals or virtues. My personal moral compass is directed by various inspirations, passions, and values that I try to live by. Compassion, loyalty
Tuesday, May 5, 2020
Mark and Spencer Report for UK Retail Company- myassignmenthelp
Question: Discuss about theMark and Spencer Report for UK Retail Company. Answer: Overview of the Company (Mark and Spencer) Mark and Spencer (abbreviated as MS), a UK retail company has a history which dates back to 1884 when it was first established by a Russian born Polish. Since then, the company has grown and opened more than 300 stores across the world apart from being the largest clothing retailer in the United Kingdom. The company has always been competitive in the market through implementation of new market techniques to attract and retain their consumers. For example, they introduced the online shopping platform in 1999 which was available in their official website enabling their customers to shop at the comfort of their homes. At the time, the internet has just begun to get into the general population and therefore, Mark and Spencer took the advantage at the right moment (Marks and Spencer, 2018)). It was in 2000 when the Mark and Spencer came up with healthy count on us varied products which were fit to the individuals on diet. They opened simply food stores in Twickenham and Surbiton in 2001 whereby, these stores only dealt with healthy food only unlike the rest of their normal stores which supplied clothes and other home furnishing products. Their target market included; Women The MS realized that they needed to be on the lead in terms of looking for high class customers who will not only boost their turnover but also bring more profits to the firm. A Per Una brand of clothing was an initiative of the company to target women who were conscious to fashion. Men MS started a Blue Harbour brand of clothes which target male individuals who were into the casual wear. This brand of clothes were high end in terms of standards and quality. The brand was officially launched in January 2001. Athletes The company also targeted the sports individuals by introducing the View form in 2002. DB07 clothing were for children. The company did the design of this sportswear in collaboration with David Beckham. The company works in strict compliance with their mission statement which is split into three sub-sections, that is; Vision- To be the standard in which the rest measures against (Marks and Spencer, 2018). Values- Quality value, innovation, trust and service to the customers. Mission- To make an aspirational quality which is available and accessible to everyone. Since the initiation of the company as well as their mission statement, MS have kept their word to see that they achieve all the factors involved. Role of Motivation and Learning Mark and Spencer has persisted not only in the UK market, but also oversees due to its quality of products and their aim to meet individual customers demands. MS has faced a lot of challenges along their way but they have always tried to keep up to the demands of their consumers or customers. The company has always been motivated and due to this, many companies within and outside UK look up to Mark and Spencer to measure themselves against this giant company thereby helping their company to grow in terms of customers and overall company growth (employees, profits and turnover) (Gong, Huang and Farh, 2009, p.770). Motivation helped the company in many ways that include; Online shifting In the current century, online and specifically, mobile shopping in overwhelmingly increasing and in that case most of the retailers are focusing on optimizing their digital platforms to suite their customers. In this manner, they cope with competitive environment. The company executives of the MS realized this challenge earlier enough and generated a fortune opportunity by creating and advancing their web experience with customers (Hartline, Mirrokni and Sundararajan, 2008, p.193). This greatly boost their sales and diversified their marketing strategies. MS ran a successful test program that they implemented using the Webtrends Optimize. The purpose of the Webtrends team was to provide a valuable input in guiding the company on the strategic directions, steps and best practices that could gear the company towards their dreams. This became one of the valuable partnership to Mark and Spencer, and on realizing this, they capitalized on it and went further to streamline the partnership with the valuable consultants on their reach. Value for taste and customer satisfaction Mark and Spencer has always been in the forefront of other companies when it comes to valuing their customers needs and preferences. The motivation that company has keeps their customers and attracts even more, thereby expanding their market share. They always consider the need to be consistent in adapting to the changes in the need of their consumers through introduction of new products and labels (Mullins, Walker and Boyd, 2012, p. 33). But it is through their motivation that they have kept their brand consistently for several decades. Brands Current Success Currently, Mark and Spencer has over 33 million customers who are the consumers of their high quality range of products that includes clothing, food products and homewares. The company can be said to be successful as it is listed on the FTSE 100. MS has grown from a humble background to a todays multi-channel player. It has well developed and smooth running online shopping operation coupled with 480 international outlets and over 850 stores within the United Kingdom. Sale of premium and quality products Mark and Spencer found it lucrative in focusing on high quality products that are specifically targeted to the high class customers. They sell high-value and premium products to their customers not only in the UK market but also across the globe. Being adamant on their brand purpose have played the key role in lifting the position of the companys market share despite the challenging and ever competitive trading environment (Ryan, 2016, p.131). They always make their products in such a manner that their clients trust that the companys products are worth paying for, that is, irrespective of the prices that are set. Consistency Through every moment that has ever come in the UK streets, either favorable or unfavorable, MS has always been adamant to changing the prices of their products. Their prices have always been at premium levels and has always not came below certain limit even if their competitors slashed their prices to extreme levels (Armstrong Kotler, Harker and Brennan, 2015, p.78). They have been devoted to their initial mission of bringing quality to the British consumers and therefore, premium prices means high quality to them. To the company, quality products will always be expensive due to the levels input mechanisms which are also premium unlike their counterparts (Armstrong et al, 2015, p. 44). The companys prices have always been the key subject on the marketing mix. They chose high costs which creates an illusion in their current and potential customers that their products are worth their money (Ottman, 2017). Most of their competitors take the path of lowering their price costs but contrary to this, Mark and Spencer will maintain their high prices since they believe that customers will always prefer brand that offers quality over price (Wilson and Gilligan, 2012, p. 33). They have to hold strongly on the belief that, lowering the prices would mean compromising the quality of the products in question. Managers attitudes MS managers at the stores are strongly committed and this as seen the company succeed. They offer their full support to the campaign team that advertises the companys range of products. Mark and Spencer sail through the challenges and made it to their success since their managers provided the necessary support through the showcards the provided in-store as well as in windows (Evans, Campbell Stonehead, 2010, p. 49). They provided up to five showcards in stores (depending on the sizes). A single large card could go in store. Technology The online shopping that Mark and Spencer initiated has opened a world of opportunities not online in the United Kingdom but also across the world. This also provides customers with range of products to choose from when it comes to shopping. Online sales and marketing creates lot of competition in the market but MS takes this advantage in showcasing their products and in letting the world know that their company is an up to date company (Zenker, Eggers and Farsky, 2013, p.135). www.markandspencers.com is their website, which is a complete website, and everything that one needs to know about the company will get it in place Mark and Spencer can just expand on Brown field sites witch limits them to staying in urban territories with lots of market rivalry. When it comes to legal issues, the government is continually rethinking and making amendments to laws that governs trade, which empowers Marks and Spencer's to exchange for longer hours, for instance; longer shopping hours on a Friday. Imprints and Spencer's must take after publicizing laws which are set up to secure the customer, yet additionally to advance reasonable rivalry between organizations (Murray, Gao and Kotabe, 2011, p. 260). When it comes to SWOT Analysis, the SWOT examination takes a gander at an organization's qualities, shortcoming, openings and dangers which are probably going to affect the organization's execution. One of the keys to the improvement of Marks and Spencer throughout the years has been the capacity of the brand to meet the consistently changing necessities of a wide client base. The center brand estimations of value, esteem, administration, development and trust have reliably remained the foundations of the Marks and Spencer suggestion. Marketing Recommendations for Mark and Spencer to Increase the Emotional Attachment Identifying the market gaps A gap analysis includes recognizing a gap or shortcoming in a particular organization and hoping to connect that gap keeping in mind the end goal to meet an objective target as to where the organization needs to be. The accompanying statement promotes distinguish a gap analysis: "Gap examination, comprises of characterizing the present express, the coveted 'or target state' and subsequently the gap between them. In the later phases of critical thinking the point is to take a gander at approaches to overcome any issues (Chaffeyet al., 2009, p. 76). Competition or rivalry in womenswear has expanded drastically with ladies requesting style, quality, remarkable esteem and genuine designs and products. All together for Marks and Spencer to recover this piece of the overall industry they set out an unmistakable arrangement, this included tuning in to clients better amid store visits, center gatherings, better utilization of market information and watching out for following patterns, follow ing contenders and furthermore assessing there possess execution (Chen and Chai, 2010, p. 27). From a buying perspective they hoped to reinforce their purchasing groups, giving clearer duties regarding configuration, purchasing and marketing. Focus on Market penetration Market entrance is a development system where the business centers around offering existing items into existing markets. It looks to accomplish four fundamental destinations: Maintain or increment the piece of the pie of current items - this can be accomplished by a mix of focused valuing techniques, publicizing, deals advancement and maybe more assets devoted to individual offering (Evans, 2012, p. 66). Imprints and Spencer, concerning the thing "Garments", the organization has demonstrated that they are giving top notch products to customers over the UK and Europe. Imprints and Spencer began acting in single markets in its starting, expanding this number to 895 yet. Rebuild a develop showcase by driving out contenders; this would require a significantly more forceful special battle, upheld by an evaluating procedure intended to make the market ugly for contenders (Doyle, 2009, p. 98). The foodservice advertise is a standout amongst the most requesting and modern in which the Marks and Spencer works. Increment utilization by existing clients - for instance by presenting dependability plans. Market advancement is where the business tries to offer its current items into new markets. This may involve investigation of new portions of a market, new uses for the organization's items and administrations, or new geological regions keeping in mind the end goal to tempt new clients (Dweck, 2013, p. 56). There are numerous conceivable methods for moving toward this methodology, including: New land markets; for instance sending out the item to another nation. In February 2007, Marks and Spencer declared the opening of the world's biggest Marks and Spencer store outside the UK at Dubai Festival City. On 2 October 2008, Marks and Spencer opened its first territory China store in Shanghai, which are some case of market advancement. References Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Chaffey, D., Ellis-Chadwick, F., Mayer, R. and Johnston, K., 2009.Internet marketing: strategy, implementation and practice. Pearson Education. Chaffey, D. and Smith, P.R., 2013.eMarketing eXcellence: Planning and optimizing your digital marketing. Routledge. Chen, T.B. and Chai, L.T., 2010. Attitude towards the environment and green products: consumers' perspective.Management science and engineering,4(2), p.27. Cronin, J.J., Smith, J.S., Gleim, M.R., Ramirez, E. and Martinez, J.D., 2011. 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